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Friday, March 8 • 1:30pm - 2:45pm
You Say “Stranger Things”, I Say “Back to the Future”: Deconstructing Generational Expectations to Create User Personas

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Are millennials too busy eating avocado toast to learn how to use boolean search operators? No! Time after time, we see generational descriptions like millennial, Gen X, and baby boomer acting as catch-all terms for everything we may dislike or misunderstand about people of different ages. In this hands-on workshop, we will move away from generational stereotypes to create library user personas that more accurately evoke users with varying needs at different life stages. Personas can help you create and redesign programs, services, and digital products that are relevant to your user community, and we will show you examples of how this works in action. Participants in this workshop will leave with personalized resources for applying personas to their own work.

Group Folders for Session

Community Notes​​​

avatar for Kim Looby

Kim Looby

Instruction and Information Literacy Librarian, UNC Charlotte, J. Murrey Atkins Library
Kim Looby is the Instruction and Information Literacy Librarian at the University of North Carolina Charlotte J. Murrey Atkins LIbrary. She holds an MSLIS from the University of Illinois Urbana-Champaign. She primarily works with first year writing students and the Anthropology department... Read More →
avatar for Lindsey Sprague

Lindsey Sprague

User Experience (UX) Librarian, UNC Charlotte

Community Notetakers
avatar for Julie Reed

Julie Reed

E-Learning Librarian, Central Piedmont Community College
I am the E-Learning Librarian at Central Piedmont Community College in Charlotte, N.C. I love to talk new technology and its applications in the classroom and library. I'm all about OER and if you're implementing a Z-degree at your institution, I want to hear about it! I also love... Read More →

Friday March 8, 2019 1:30pm - 2:45pm EST
Grand Pavilion Ballroom - Medallion Room Holiday Inn Downtown, 525 Henley Street, Knoxville, TN 37902